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Marketing Chair Massage 101 Day Program - Table of Contents

 

The Very First Day - Welcome & Course Orientation

Why chair massage?

1. Understand The Potential
2. How Chair Massage Fits Into The Big Picture
3. A History Of Chair Massage
4. Top 15 Reasons To Do Chair Massage
5. Who Is Using Chair Massage?
6. The Scope Of Your Work
7. Relaxation vs. Therapy

Getting started
8. Research Licensing Requirements
9. Get Training
10. Books And Videos
11. Purchase A Massage Chair
12. Our Massage Chair Recommendations
13. Desktop Units
14. Set Your Goals

Choosing your market
15. Brainstorm Possible Markets
16. Narrow Your Choices
17. Entrepreneurs Or Employee
18. Who Is Your Customer?

Selling chair massage - an overview
19. The Real Purpose Of Your Business
20. You have to...
21. The Myth And Reality
22. Facing Rejection
23. Be A Consultant, Not A Pusher
24. Minimize Your Risk
25. Pricing Your Services

Profiles
26. Profile 1 - Get Passionate
27. Profile 2 - The Massage Bar, Part 1
28. Profile 3 - Making The Transition
29. Checkpoint 1

Getting Into The Corporate Market
30. The Scoop On Corporate Massage
31. Fortune 500 or Mom-and-Pop?
32. Continue To Narrow
33. Stupid Selling
34. Identify The Benefit
35. Top Ten Reasons Companies Use Massage
36. Selling Wellness
37. Who Do You Contact?
38. Overview Of The Sales Process

Reaching your prospects
39. Reaching The Prospect
40. Advertising
41. Direct Mail
42. Direct Mail: A Sample Sales Letter
43. Broadcast Fax Or Email
44. Telemarketing
45. Networking
46. Nine Simple Networking Tips
47. Referral Basics
48. Start With Who You Know
49. Create A Website That Sells
50. Get Traffic To Your Website
51. Piggyback On An Existing Business
52. Team 100
53. Public Relations
54. Press Releases
55. Speak To Get Noticed
56. The Numbers Game
57. Repeat For Impact

Making the sale
58. Take Responsibility For The Sale
59. Getting An Appointment
60. Stop The "Send Me Information" Game
61. Selling Basics
62. Find Out What The Buyer Wants
63. Focus on Benefits
64. Handling Objections
65. Closing The Sale
66. Reducing Risk Through Guarantees
67. Reducing Risk: Date, Don't Marry
68. Negotiating Fees And Terms
69. Getting Paid What You're Worth
70. More On Getting Paid
71. Contracts

Growing the relationship
72. Amaze And Astound
73. From One Booking To Multiple
74. Expand Your Role
75. Let Your Customers Help You
76. Booking Appointments And Keeping Busy
77. Keeping Busy And Preventing Cancellations
78. Collecting Your Payment
79. Contracting Other Practitioners
80. Stop Others From Stealing Your Customers

Corporate profiles
81. Profile 4 - Massage From The Corporate Perspective
82. Profile 5 - Partners On The Road
83. Profile 6 - Love What You Do
84. Checkpoint 2

Retail Chair Massage
85. Understand That "Retail" Doesn't Mean "Store"
86. Start With The Lowest Risk Option
87. Have Sufficient Capital
88. Location! Location! Location!
89. Create A Space
90. Retail Marketing - An Overview
91. Seed Your Chair
92. Samples
93. Filling Downtime
94. Price To Encourage Longer Sessions
95. Ask Customers To Rebook
96. Sell Products

 

 

Retail profiles

97. Profile 7 - Mall Kiosks
98. Profile 8 - Three Retail Stories
99. Profile 9 - Massage Bar Part II
100. Checkpoint 3
101. Conclusion - Where do you go from here?

 

 

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