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The Very First Day - Welcome & Course Orientation
Why chair massage?
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1. |
Understand The Potential |
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2. |
How Chair Massage Fits Into The Big Picture |
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3. |
A History Of Chair Massage |
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4. |
Top 15 Reasons To Do Chair Massage |
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5. |
Who Is Using Chair Massage? |
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6. |
The Scope Of Your Work |
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7. |
Relaxation vs. Therapy |
Getting started
8. |
Research Licensing Requirements |
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9. |
Get Training |
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10. |
Books And Videos |
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11. |
Purchase A Massage Chair |
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12. |
Our Massage Chair Recommendations |
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13. |
Desktop Units |
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14. |
Set Your Goals |
Choosing your market
15. |
Brainstorm Possible Markets |
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16. |
Narrow Your Choices |
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17. |
Entrepreneurs Or Employee |
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18. |
Who Is Your Customer? |
Selling chair massage - an overview
19. |
The Real Purpose Of Your Business |
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20. |
You have to... |
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21. |
The Myth And Reality |
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22. |
Facing Rejection |
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23. |
Be A Consultant, Not A Pusher |
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24. |
Minimize Your Risk |
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25. |
Pricing Your Services |
Profiles
26. |
Profile 1 - Get Passionate |
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27. |
Profile 2 - The Massage Bar, Part 1 |
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28. |
Profile 3 - Making The Transition |
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29. |
Checkpoint 1 |
Getting Into The Corporate Market
30. |
The Scoop On Corporate Massage |
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31. |
Fortune 500 or Mom-and-Pop? |
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32. |
Continue To Narrow |
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33. |
Stupid Selling |
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34. |
Identify The Benefit |
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35. |
Top Ten Reasons Companies Use Massage |
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36. |
Selling Wellness |
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37. |
Who Do You Contact? |
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38. |
Overview Of The Sales Process |
Reaching your prospects
39. |
Reaching The Prospect |
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40. |
Advertising |
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41. |
Direct Mail |
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42. |
Direct Mail: A Sample Sales Letter |
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43. |
Broadcast Fax Or Email |
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44. |
Telemarketing |
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45. |
Networking |
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46. |
Nine Simple Networking Tips |
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47. |
Referral Basics |
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48. |
Start With Who You Know |
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49. |
Create A Website That Sells |
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50. |
Get Traffic To Your Website |
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51. |
Piggyback On An Existing Business |
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52. |
Team 100 |
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53. |
Public Relations |
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54. |
Press Releases |
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55. |
Speak To Get Noticed |
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56. |
The Numbers Game |
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57. |
Repeat For Impact |
Making the sale
58. |
Take Responsibility For The Sale |
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59. |
Getting An Appointment |
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60. |
Stop The "Send Me Information" Game |
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61. |
Selling Basics |
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62. |
Find Out What The Buyer Wants |
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63. |
Focus on Benefits |
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64. |
Handling Objections |
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65. |
Closing The Sale |
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66. |
Reducing Risk Through Guarantees |
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67. |
Reducing Risk: Date, Don't Marry |
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68. |
Negotiating Fees And Terms |
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69. |
Getting Paid What You're Worth |
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70. |
More On Getting Paid |
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71. |
Contracts |
Growing the relationship
72. |
Amaze And Astound |
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73. |
From One Booking To Multiple |
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74. |
Expand Your Role |
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75. |
Let Your Customers Help You |
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76. |
Booking Appointments And Keeping Busy |
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77. |
Keeping Busy And Preventing Cancellations |
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78. |
Collecting Your Payment |
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79. |
Contracting Other Practitioners |
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80. |
Stop Others From Stealing Your Customers |
Corporate profiles
81. |
Profile 4 - Massage From The Corporate Perspective |
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82. |
Profile 5 - Partners On The Road |
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83. |
Profile 6 - Love What You Do |
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84. |
Checkpoint 2 |
Retail Chair Massage
85. |
Understand That "Retail" Doesn't Mean "Store" |
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86. |
Start With The Lowest Risk Option |
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87. |
Have Sufficient Capital |
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88. |
Location! Location! Location! |
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89. |
Create A Space |
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90. |
Retail Marketing - An Overview |
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91. |
Seed Your Chair |
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92. |
Samples |
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93. |
Filling Downtime |
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94. |
Price To Encourage Longer Sessions |
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95. |
Ask Customers To Rebook |
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96. |
Sell Products |
Retail profiles
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97. |
Profile 7 - Mall Kiosks |
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98. |
Profile 8 - Three Retail Stories |
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99. |
Profile 9 - Massage Bar Part II |
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100. |
Checkpoint 3 |
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101. |
Conclusion - Where do you go from here? |
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Go back to information page
