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Fill Your Practice 101 Day Program - Table of Contents

The Very First Day - Welcome & Course Orientation

Lets Get Started

1. Business For People Who Hate Business
2. Here's The Plan
3. Don't Spend... Invest
4. The Number One Success Secret

Get Out Of Your Way

5.
Stop Yourself From Stopping Yourself Be A Success
6. Psycho-Block 1: I Hate Selling!
7. Psycho Block 2: How Do I Know It Will Work
8. Psycho Block 3: I Can't Take Money For This
9. Psycho Block 4: I Am Not Worthy

Guarantee Your Success: Treat Your Business Like A Client

10.
How Not To Fail
11. Assessment Part 1: Where Are You At?
12. Assessment Part 2: Assessing Your Business
13. Set SMART Goals
14. Create A Plan Of Care
15. Urgent Vs. Important
16. Pulverize Your Plan
17. Break It Down
18. Treat The Patient
19. Reassess
20. Adjust And Move Forward

Work The Numbers To Your Advantage

21.
Three Ways To Increase Your Sales
22. The Numbers Don't Lie
23. The Only Number That Really Matters - ROI
24. Lifetime Customer Value
25. Double Your Sales

Five Quickies To Get You Moving

26.
Avoid Client Turnoffs
27. The Exceptional Experience
28. Create A One-Minute Message & Use It Regularly
29. An Easy Way To Increase Your Income By 62%
30. Welcome To The Practice

Choose Your Clients Before They Choose You

31.
M&M's Of Marketing
32. Don't Let Your Clients Choose You
33. Focus Your Efforts
34. Finding Your Ideal Client
35. The Most Important Group Of All

Develop An Irresistible Message

36.
Create A Powerful Marketing Message
37. It's About Them, Not You
38. Create A Unique Competitive Advantage
39. Converting The Skeptics
40. Reversing Risk

Advertising Do's And Dont's

41.
Stop Advertising Immediately!
42. Guidelines For Effective Ads
43. Compel Them To Action
44. Do The Two-Step
45. Yellow Pages
46. Coupons
47. Coupons - Continued
48. Postcard Marketing
49. Display Stands
50. Magnetic Marketing

Building Word Of Mouth: The Power Of Networking

 
Network For Word of Mouth Marketing
52. Referral Groups
53. Ten Simple Networking Tips
54. Creating A Powerful Introduction
55. Getting The Most From Your Networking Efforts
56. Web-Based Networking
57. Team 100
58. Team 100 - Continued

Think Global, Get Clients Local

59.
Why the Web?
60. Web Design Primer
61. Developing Your Site Concept
62. Getting Found On The Web
63. Using Your Site As An Email Converter

Referrals

64.
The EAR For Referrals
65. Earning (Waiting Room Resume)
66. Asking
67. Rewarding
68. Referrals By Design
69. More Referral Generating Ideas
70. Gift Certificates Overview
71. Gift Certificate Checklist

Public Relations

72.
What Is PR?
73. Winning Press Releases
74. Write A Booklet
75. Donations and Giveaways
76. Special Events
77. Teaching Workshops

Five More Ways To Get Clients

78.
Canvassing
79. Gift Certificate Promotions
80. Professional Referrals
81. Piggyback
82. Massage Parties

Customers For Life

83.
Getting That First Time Appointment
84. Retention
85. Wow Them With Service
86. Telephone First Timers
87. Secrets To Rebooking
88. Keep In Touch
89. Thank You Very Much
90. Client Education Newsletters
91. Email Rules
92. More On Email
93. Pick Up The Phone
94. Reactivate

Help Clients Pay You More

95.
Make It Easy
96. Program Your Clients
97. Sell More Massage
98. Price Increases
99. Value Added Services
100. Add Income "Pillars"

 

 

 

101. Where Do I Go From Here?

102.
Bonus Lesson: Chair Massage

 

 

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