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The Very First Day - Welcome & Course Orientation
Lets Get Started
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1. |
Business For People Who Hate Business |
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2. |
Here's The Plan |
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3. |
Don't Spend... Invest |
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4. |
The Number One Success Secret |
Get Out Of Your Way
5. |
Stop Yourself From Stopping Yourself Be A Success |
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6. |
Psycho-Block 1: I Hate Selling! |
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7. |
Psycho Block 2: How Do I Know It Will Work |
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8. |
Psycho Block 3: I Can't Take Money For This |
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9. |
Psycho Block 4: I Am Not Worthy |
Guarantee Your Success: Treat Your Business Like A Client
10. |
How Not To Fail |
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11. |
Assessment Part 1: Where Are You At? |
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12. |
Assessment Part 2: Assessing Your Business |
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13. |
Set SMART Goals |
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14. |
Create A Plan Of Care |
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15. |
Urgent Vs. Important |
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16. |
Pulverize Your Plan |
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17. |
Break It Down |
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18. |
Treat The Patient |
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19. |
Reassess |
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20. |
Adjust And Move Forward |
Work The Numbers To Your Advantage
21. |
Three Ways To Increase Your Sales |
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22. |
The Numbers Don't Lie |
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23. |
The Only Number That Really Matters - ROI |
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24. |
Lifetime Customer Value |
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25. |
Double Your Sales |
Five Quickies To Get You Moving
26. |
Avoid Client Turnoffs |
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27. |
The Exceptional Experience |
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28. |
Create A One-Minute Message & Use It Regularly |
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29. |
An Easy Way To Increase Your Income By 62% |
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30. |
Welcome To The Practice |
Choose Your Clients Before They Choose You
31. |
M&M's Of Marketing |
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32. |
Don't Let Your Clients Choose You |
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33. |
Focus Your Efforts |
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34. |
Finding Your Ideal Client |
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35. |
The Most Important Group Of All |
Develop An Irresistible Message
36. |
Create A Powerful Marketing Message |
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37. |
It's About Them, Not You |
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38. |
Create A Unique Competitive Advantage |
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39. |
Converting The Skeptics |
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40. |
Reversing Risk |
Advertising Do's And Dont's
41. |
Stop Advertising Immediately! |
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42. |
Guidelines For Effective Ads |
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43. |
Compel Them To Action |
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44. |
Do The Two-Step |
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45. |
Yellow Pages |
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46. |
Coupons |
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47. |
Coupons - Continued |
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48. |
Postcard Marketing |
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49. |
Display Stands |
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50. |
Magnetic Marketing |
Building Word Of Mouth: The Power Of Networking
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Network For Word of Mouth Marketing |
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52. |
Referral Groups |
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53. |
Ten Simple Networking Tips |
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54. |
Creating A Powerful Introduction |
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55. |
Getting The Most From Your Networking Efforts |
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56. |
Web-Based Networking |
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57. |
Team 100 |
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58. |
Team 100 - Continued |
Think Global, Get Clients Local
59. |
Why the Web? |
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60. |
Web Design Primer |
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61. |
Developing Your Site Concept |
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62. |
Getting Found On The Web |
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63. |
Using Your Site As An Email Converter |
Referrals
64. |
The EAR For Referrals |
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65. |
Earning (Waiting Room Resume) |
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66. |
Asking |
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67. |
Rewarding |
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68. |
Referrals By Design |
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69. |
More Referral Generating Ideas |
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70. |
Gift Certificates Overview |
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71. |
Gift Certificate Checklist |
Public Relations
72. |
What Is PR? |
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73. |
Winning Press Releases |
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74. |
Write A Booklet |
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75. |
Donations and Giveaways |
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76. |
Special Events |
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77. |
Teaching Workshops |
Five More Ways To Get Clients
78. |
Canvassing |
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79. |
Gift Certificate Promotions |
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80. |
Professional Referrals |
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81. |
Piggyback |
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82. |
Massage Parties |
Customers For Life
83. |
Getting That First Time Appointment |
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84. |
Retention |
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85. |
Wow Them With Service |
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86. |
Telephone First Timers |
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87. |
Secrets To Rebooking |
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88. |
Keep In Touch |
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89. |
Thank You Very Much |
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90. |
Client Education Newsletters |
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91. |
Email Rules |
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92. |
More On Email |
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93. |
Pick Up The Phone |
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94. |
Reactivate |
Help Clients Pay You More
95. |
Make It Easy |
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96. |
Program Your Clients |
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97. |
Sell More Massage |
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98. |
Price Increases |
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99. |
Value Added Services |
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100. |
Add Income "Pillars" |
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101. |
Where Do I Go From Here? |
102. |
Bonus Lesson: Chair Massage |
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