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Web Marketing for a Thriving Practice

This e-course is available as part of the BodyworkBiz Retirement Package. Get pretty much every course and resource on the site for a ridiculously low price. Go here for details:

The web is pervasive. It has permeated every facet of our lives. Everyone is online and they are communicating, socializing, researching, planning, sharing, buying, recommending, creating, working, searching, scheduling, etc.

If you want to connect with all these people and help them become your clients, then you need to seriously rethink the way you promote your business. The old ways of advertising your practice and getting clients that worked fine even five years ago, just don’t work in 2012!

There’s one thing you need to do if you want your practice to survive in the coming years: Get online where your future clients are.

To thrive in your practice, this has to become your new business card…

Your guide to 21st century marketing…

It’s vitally important for you to start harnessing the power of the web to grow your practice. Ignore this and you will find yourself left in the dust.

It’s not easy though. The world of online marketing is a confusing one. The Internet is evolving at warp speed and it’s hard to know exactly what to do online to help your business. In fact, because of getting poor and inaccurate information, many therapists (maybe even you) haven’t seen any results from their web activities. 

I’m uniquely positioned to help you and I’d like to be your guide through the maze of options and possibilities. 

“What an amazing resource you have been to me and others in the wellness industry. What great support you are offering to people, showing them how easy and effortless it is to do. Keep up the great work!”
Melissa Bishop, Wellness Practitioner

I'd like to invite you to join me for a unique online course designed not only to teach you the most effective strategies for leveraging the web to your benefit, but to lead you personally through implementing these strategies.

I’m sure you’ve heard about Pareto’s Principle or the 80/20 rule. That’s exactly what we’ll be applying in this program. Will spend a minimum amount of time to get the maximum results. After all, you have better things to do with your time, like doing massage for your clients or spending time relaxing with your friends and family.

“This is so awesome. Look at how much I was able to get done from just having started from scratch yesterday! Once you get the ball rolling it just keeps going. Thank you so much, Eric!”
Rhonda Lee

This is how it works…

I’ll show you the absolutely most effective things you can do online and will hold your hand through the entire process. You don’t have to be a “techie” or know anything about web marketing whatsoever to get started. That’s not to say that it’s “basic”. This is cutting edge stuff and even the most advanced web marketers will get something out of this program.

This program consists of ten webinars (details below), each covering a specific area of web marketing. I’ll explain the concept and process in plain, easy-to-understand English. Everything will be richly illustrated with lots of specific examples and I’ll answer any questions you have.

Then after the webinar, we will work together for up to two hours to implement that particular strategy. You’ll be looking over my shoulder as I broadcast exactly what I’m doing on my computer. All you need to do is follow along. Watch what I do and do exactly the same thing on your computer as I’m going through the process. Just watch… and do. Watch… and do. I’ll stop at any time and answer your questions and make sure you’re getting it just right. 

By the end of the session, you will have completed that particular marketing activity with me and will be one step forward to having a website that gets found in the search engines and that gets you clients.

“Thanks! That was my first-ever webinar. I now have my new Facebook page set up. Check it out. :-)”
Iris Peterson

After ten online sessions with me you will have a powerful website that gets found in the search engines and one that brings clients in the door.  and will know more about web marketing that 99% of all business owners, even if you didn’t know a bit from a byte before starting.

The sessions are spaced several weeks apart so that the workload is light. You won’t need to spend much time online beyond our sessions together, so you don’t have to be disciplined or do tons of study and homework to make this work.

All you have to do is show up.

Show up. Watch. And do.

It couldn’t be simpler! 

“You made it possible for me to do it. I have mastered my courage by watching you do it step by step.”

If you can’t attend any of the sessions for whatever reason, I’ll have recorded replays available for you.

Here's a replay of a little overview of the program that I broadcasted for the participants... 

What’s it cost?

The cost of the entire program is only $500. Plus I'll give you the comprehensive "e-Marketing for Massage Professionals 101" e-course for FREE (regularly $99) as a reference to help you though the program. In addition, you'll have access to a private discussion group where you can ask me any questions you have and I'll help you get over any bumps so that you never get hung up.

For the cost of one small print ad, you can have a powerful, fully executed web marketing program in place that will serve you for years and years.

Almost all tools and resources that you’ll need for your web marketing efforts are absolutely free. So besides the course fee, there is really no cost. Of course, there are always paid options if you want to make use of them, but these are not necessary.

This course can save you literally thousands of dollars. It’ll save you from wasting not only your money, but will save you time that would otherwise be wasted in useless and ineffective work. 

“I am part of the clinic and I paid big bucks a few years ago for the clinic website. It was pretty and completely wrong in the technical aspect; nobody could find it. Last year I got quote for over $3,000 to rewrite it and fix it! I was frustrated beyond words. I can’t believe I could make mine myself for free. I am so grateful.”
Gosia Pacyna

But more importantly, you'll develop a powerful client-generating system that can make you literally thousands and thousands of dollars over the coming years. Even if you only got one measly client each month as a result of this program you would increase your income by $3,000 to $5,000 per year.

“Thanks for the advice! I haven't made it through all the lessons yet. I've been so busy massaging from the first handful that I haven't made it through the rest! :D”
Michele Miller Cook

Why should I trust you, Eric?

I’ve developed top-ranking sites for over 100 massage therapists just like you. Some of the top educators in the profession (you have their textbooks and have taken courses with them) trust me with their web development and web marketing. I’ve been doing web marketing for massage therapists longer than anyone. 

I run some of the top massage sites on the web including (an online conference with over 13,000 registrants last year) and I’ve consulted with thousands of massage therapists and bodyworkers through BodyworkBiz programs over the years and know what works and doesn’t work in the constantly changing world of web marketing.

My last webinar on Facebook Marketing hosted by ABMP had a record-breaking 2450 registrants. 

“That's right Eric - most registrations EVER for any ABMP webinar! Congrats!”
Abram Herman, Associated Bodywork and Massage Professionals

More importantly for you, I can break down what are typically complicated concepts and strategies in a way that is simple and easy for anyone to understand and use.

Benefit from my expertise and register now. If you register now you'll get the e-Marketing for Massage Pro's e-course absolutely FREE (reg. $99). Click the button below...

What you’ll learn…

Here is a breakdown of each session. You can click the title to get a more detailed description…

1. Creating a Website That Gets You Customers

In this lesson you’ll learn what it takes to create a great looking site that gets found by the search engines and by customers.

Part 1. Website Creation Essentials

In this one-hour webinar, you will learn:

  • The three ways to build a website and the best resources for each
  • Free or paid: Choose the option that’s best for you
  • The five pages you must have on your website
  • How to help customers navigate seamlessly through your
  • Ways to get your customers to take action
  • Simple tools to allow customers to pay you online
  • How to determine if you need a blog and simple tools for creating one
  • How to integrate outside applications, like online scheduling, on your site
  • How to choose and register a domain and why you might need two

Part 2. Follow Along

Follow along with Eric as he takes you through the process of creating your website with free online tools. By the end of this two hour session you will accomplish the following:

  • Have a great looking five page website published online
  • Add a dynamic menu bar to your site
  • Have the basic content of your site mapped out
  • Upload pictures for your pages
  • Create a “Contact Us” form
  • Publish a Google map of your location on your site

2. Getting Ranked on Google and Found by Customers

Part 1. Seach Engine Optimization Essentials: Getting Found Online

The various factors that go into getting your site ranked on Google, with a focus on keywords and on page optimization.

In this webinar you’ll discover:

  • The three elements that must be in place to get found online [on-site, linking, local]
  • Two free ways to get listed at the top of the search engines results [organic, local]
  • How the right domain name can make or break your websites ranking
  • Why Google wants to see you ranking well and the free tools they provide to get you there [local and keyword tool]
  • The single most important factor determining whether you’ll show up in the search engines
  • How to write your sales copy for both potential customers and the search engines
  • Small changes you can make to your pages that can dramatically increase your chances of ranking high [address bar, titles, linking, etc.]
  • The one thing you must do consistently if you ever hope to keep your site at the top
  • Why you must get links to your site and the easiest ways to obtain them
  • How to dominate a whole page of results in the search engines by getting multiple listings

Part 2. Follow Along

Follow along with Eric as he takes you through the process optimizing your website to get found by search engines and customers. By the end of this two hour session you will accomplish the following:

  • Create compelling page titles and descriptions for search engines and potential customers
  • Make little tweaks to your site to help your rankings
  • Submit your website URL to the major search engines
  • Register for six (?) free services that will assist you in your ranking efforts
  • Create a profile sheet to help you with future account registration
  • Set up a system to track your results and measure your success

3. Email: How to Use the Killer App

Part 1. Using Email to Build Your Business

After all these years email is still the “killer app”, one of the best ways to grow your business and cement your relationships with your customers.

In this webinar you’ll discover:

  • How email marketing can help you forge strong relationships with your customers, and boost your overall marketing program
  • How to start, build, and maintain an effective list of email addresses using online services
  • The two best online email services and whether you should go for the free or paid option
  • How to create valuable email content that’s exciting, meaningful, and relevant
  • Ways to ensure your email gets delivered and stays out of the spam folder
  • Subject lines that will get your email opened and read
  • How to evaluate your results and see who opened your email and what links they clicked on… and use your findings to to achieve higher readership and response in your next campaign

Part 2. Follow Along

Follow along with Eric as he takes you through the process of setting up your email service and getting a sign up box on your site. By the end of this two hour session you will accomplish the following:

  • Register for an email service
  • Create a great looking email template
  • Add existing customer names and emails to your list
  • Create your first email that is ready to send

4. Local Business Directory Domination

Part 1. Webinar: Getting Found Through Local Search

Google and the other search engines want to make sure local businesses get found online and have provided powerful resources to ensure this happens. We’ll examine these resources and look at other sites you can use to get additional first page search result listings. In this webinar you’ll discover:

  • The most powerful online directories: You’ll discover the "cream of the crop". and find out which ones are the most important in your area
  • How to setup an optimized listing at Google maps, Yahoo local directory and Bing local directory
  • Simple things you can do to help your listing rise to the top
  • How to get positive reviews from your existing customers and how they help your listing rank higher
  • What to do if you get bad reviews

Part 2. Follow Along

Follow along with Eric as he takes you through the process of setting up directory listings with the major providers. By the end of this two hour session you will accomplish the following:

  • Find if you have existing listings and claim them for editing
  • Create or edit your listings on Google, Yahoo and Bing
  • Optimize those listings to boost their rankings
  • Create a simple response form for clients that you can post on your site or hand out at your office to solicit reviews

“I just got two 5 star ratings on Yelp! Yeah Me! Thanks, Eric. My new practice is evolving more and more everyday :-)”
Tara Bauman

5. Social Media Marketing: Networking for the 21st Century

Part 1. Webinar: Social Media Marketing: Get More Clients by Socializing Online

You likely already use social media sites like Facebook, Twitter, LinkedIn or YouTube on a regular basis. These sites are replacing traditional networking and provide you with a powerful and easy way to connect with large numbers of prospective clients while allowing you to develop meaningful relationships with "referral generators" in your community. In this webinar you’ll discover:

  • How you can have fun socializing online and get new clients streaming into your practice at the same time
  • How to leverage the social web to increase the number of referrals to your practice
  • How others just like you are filling their practices through the use of social media
  • Which social media sites are the most effective for getting new clients
  • Simple strategies that you can put in place today to start growing your practice

Part 2. Follow Along

Follow along with Eric as he takes you through a tour of the most important social media sites. By the end of this two hour session you will accomplish the following:

  • Review the most important social media sites and decide which ones are best for you
  • Set up accounts at the four major social media sites and populate them with basic information
  • Register at free social bookmarking sites and submit your website to them

6. Back links: The Essential Ingredient to High Website Rankings

Part 1. Webinar: How to Boost Your Search Engine Ranking Through Backlinks

While there are things you can do to your website to help it get ranked and found, the number of links your get from other websites is really the deciding factor. Like high school, it’s all about being liked by others and if you’re not popular, the search engines won’t pay attention to you. In this webinar you’ll discover:

  • The seven types of links you can get and which ones you want to go after [anchored, naked, follow nofollow, reciprocal, one way, three way]
  • The single most valuable type of links you can get to your site [anchor text, in body]
  • Important websites that just waiting to give you links
  • What Charlie Brown, Ann Landers have in common and how you can use that information to get hundreds of links to your site
  • A little widget you can add to your site that encourages visitors to link
  • How to get the most juice out of every link you create

Part 2. Follow Along

Follow along with Eric as he leads you through the process of creating links to your site. By the end of this two hour session you will accomplish the following:

  • Develop a profile template
  • Register and fill out profiles for six sites that are relevant to your business
  • Create a Web 2.0 mini-site [squidoo]
  • Bookmark your backlinks for more value

“I'll continue to work on optimization in the coming days, and look forward to your forthcoming documentation to get us all to the first page of Google. I still can't believe how easy this was, and thanks again for lighting the way!” Lisa Hammond

7. Video Marketing: An Untapped Opportunity

Part 1. Webinar: The explosive growth of online video and what it means for you

Creating and using video for marketing is surprisingly easy. Now, with the incredible growth in online video you have an unprecedented opportunity to engage potential customers like never before. In this webinar you’ll discover:

  • Why YouTube may be the second most important site on the web after Google
  • Why you must start communicating with your audience through video
  • How video can boost your visibility in the search engines
  • Three simple ways to create video [screen capture, flip cams, slideshows]
  • How to optimize your videos to be found by the search engines
  • How to syndicate your videos to dozens of video sharing sites quickly

Part 2. Follow Along

Follow along with Eric as he leads you through the process of creating and publishing a video. By the end of this two hour session you will accomplish the following:

  • Create and optimize your YouTube channel
  • Create a short video
  • Optimize your video for the search engines
  • Upload a video to YouTube
  • Register for a video syndication service

8. Facebook: Friends with Benefits

Part 1. Webinar: Facebook Essentials: The In’s and Out’s of Web’s Most Largest Network

Facebook is a social networking platform and one of the most important sites on the web. Facebook allows you the opportunity take professional networking to a whole new level that previous generations could not comprehend. In this webinar you’ll discover:

  • How to set up your Facebook profile and business page quickly and easily
  • How to manage your privacy settings to separate your personal and professional lives
  • Proven tips and tricks you can use to maximize your results
  • The three types of Facebook Pages and how to determine which is right for you
  • Use “strategic friending” to reach targeted groups of potential prospects and partners
  • Step by step instructions for building your Fan base fast
  • How to design and implement a Facebook ad campaign
  • How to promote your Facebook presence online as well as offline
  • Most importantly, how to convert your Facebook Friends and Fans into paying clients

Part 2. Follow Along

Follow along with Eric as he leads you through the process of structuring your Facebook account to best meet your needs. By the end of this two hour session you will accomplish the following:

  • Properly configure your privacy settings for your account
  • “Friend request” three important people
  • Set up your Fan Page
  • Create and cue up a Facebook ad for future use
  • Schedule a Facebook event [customer appreciation day]

9. Article Marketing and Online PR

Part 1. Webinar: Write to raise your credibility and search engine rankings

It has never been easier to get share your expertise and get the word out about your business. Articles and press releases in particular provide some unique opportunities. In this webinar you’ll discover:

  • How the power of syndication can spread your writing across the web
  • Simple ways of producing articles even if you can’t write to save your life
  • How articles can drive people to your website and increase your rankings
  • The secrets to writing an author resource box
  • A simple fill in the blanks formula for creating a press release
  • How to get your press release distributed quickly across the web

Part 2. Follow Along

Follow along with Eric as he leads you through the process of writing an article and distributing it online. By the end of this two hour session you will accomplish the following:

  • Create a killer resource box to get people to your site
  • Register as an author at the most valuable article directories on the web
  • Produce one article and submit it for distribution online (I know it’s hard to believe you can do this within this timeframe, but you will)
  • Practice using a simple online press release tool and visit a site that will write your press release dirt cheap

10. Pay Per Click Advertising

Part 1. The Most Cost Effective Advertising Ever

Up until now, we’ve been using largely free resources to get visitors to your website. However, you can buy visitors through online advertising and you’d be very hard pressed to find anything as cost effective as pay per click advetising. In this webinar you’ll discover:

  • Various paid advertising options on the web and which one is the best for you
  • How pay per click works
  • The secrets to creating super-responsive ads
  • How to bid effectively on key terms
  • How to analyze your results to determine your return on investment

Part 2. Follow Along

Follow along with Eric as he leads you through the process of writing an article and distributing it online. By the end of this two hour session you will accomplish the following:

  • Set up an account with Google Adwords and create your first campaign
  • Do keyword research, set bid amounts and estimate traffic to your site
  • Get familiar with the Facebook Ad interface
  • Set up a local ad campaign that specifically for your ideal target market
  • Note: Whether you launch a paid PPC campaign is entirely up to you, but if you decide to do this after the lesson, you’ll be completely ready to launch

What others have to say…

Here are just a few of the hundreds of comments I’ve received from previous webinars like the ones in this program:

  • Although I am NOT technologically savvy I was able to understand his reasoning, and feel inspired to start putting some of those tips to use!
  • Reminders for program were very helpful. Info was very helpful and can’t wait to get started on the resource page.
  • Great practical info
  • Eric has a great way of making complicated concepts simple to understand. I really appreciated his specific suggestions (i.e. a Group page is more likely to provide useful results than Fan page.

See more...

  • Honest evaluation of what is useful and what isn't. It helps to know where to focus my efforts.
  • Everything! Eric is funny, but informative. Less likely to forget pertinent information.
  • Gave me some good ideas about putting my massage business out there.
  • Engaging presentation.
  • Lots of very useful information!
  • The presentation, slides and information. Eric's way of being clear and precise in his delivery of knowledge.
  • Eric is an excellent teacher. He covered a lot of information. It was clear and easy to follow.
  • It was AWESOME! Just to say... THANK YOU!! YOU GUYS ROCK
  • Great intro to social networking for a novice like myself. Thanks
  • Really useful, easy to understand information that makes me feel confident to use social media sites.
  • Very useful information
  • Good advice by someone who knows. Specific suggestions. Kept it simple and left me wanting more.
  • Clear, easy to follow. Ideas you can use immediately.
  • could sit back and listen/watch it unfold but also interactive
  • It gave me new ways to market.
  • First time I've done anything like this and found it very informative and easy to follow. Great way to take a class. I'm not very computer savvy but am anxious to use these suggestions.
  • Lots of good info that is relevant to current trends
  • Practical immediate implementation
  • Explanation of how marketing & advertising has changed dramatically in the last 10 years.
  • Current useful information.
  • Knowledge of presenter. Presented simply and got a good message across. AND gifts!
  • I liked how knowledgeable and authentic the presenter was, he obviously uses what he was talking about.
  • Very casual, friendly, easy to understand, and very convenient. Also very current and important to keep up with better ways to market our businesses.
  • I enjoyed the background info presented, but I thoroughly appreciated the tactics and tips Eric gave.
  • Very informative and useful!
  • Well organized with nice visual adds and loads of great practical advice. I also liked his use of going to his website for free additional information - great job on creating new friends on facebook. :)
  • Hearing the statistics on the usage of media marketing
  • The webinar was VERY informative and I didn't have to spend hundreds of dollars to get it. I'm a small business and these informative webinars are extremely helpful. Thank You.
  • It was helpful with understanding an overview of social media
  • It helped to verify that I was doing the right thing and utilizing all of the sites Eric mentioned! It was a great seminar and the video stuff was the only thing I am not currently utilizing....that will definitely change by tomorrow. Thank you very much! Excellent webinar!
  • I loved the way he set everything out to help
  • Very immediately useful information.
  • There was a wide range of information given throughout the webinar. The information presented was very clear and straightforward. The methods used to give examples and explain ideas felt very accessible.
  • Perfect timing in my life... I've been apprehensive about Facebook (for my and my clients' privacy), and this might just push me to the edge of my tech-comfort and finally get one. This was my first webinar - historically I thought even they were too tech for me!

Register now

Developing a strong web presence will become more and more vital to the survival of your practice with each passing day. Don’t get left in the dust. Create your foundation now and stay ahead of the pack.

You can attend individual sessions for $50 each ($500 for all ten). It’s a small price to pay for the continued success of your practice and will pay for itself many times over. Plus, if you order now, you'll get the e-Marketing for Massage Professionals e-course for FREE! (Reg. $99)

This is absolutely no risk: If you aren’t delighted by the program and feel that you’ve received great value, just drop me a note and I’ll refund your purchase in full. No questions asked.